Battle for economic survival
During and after the War of Independence, the government faced enormous challenges: supplying military equipment, providing food, housing and employment to the population, which doubled within two years. There was an urgent need to increase resources. The government initiated internal loans - compulsory and voluntary - and raised funds abroad through loans and grants from the US government and banks, donations from Diaspora Jewry and reparations from West Germany
Shamir Brothers Studio has acquired extensive experience in fundraising campaigns before the establishment of the State of Israel. During the Second World War, posters and ads were designed for the mobilization campaigns – taxing for a fighting nation, for a special rescue missions and immigration project and for the Jewish National Fund